verrier mp

verrier mp group is a french entity specializing in business equipment and services, bringing together three major areas of expertise: personalized objects & textiles, eco-responsible modular exhibition stands, and workwear.

the challenge was to unify these three brands under a single identity to assert the group’s strength while preserving the human proximity and tailored support that define their customer relationship.

the project

• created a modern and distinctive visual identity to unify the 3 group brands under a streamlined logo, symbolizing convergence and dynamism.

• defined strategic brand pillars, placing team engagement and client proximity at the heart of the new brand promise.

• completely overhauled the content strategy, including rewriting texts and restructuring the narrative flow for a more fluid and impactful message.

• designed premium presentation materials, optimizing visual quality and message clarity to ensure an immediate high-end market positioning.