a personal, unofficial 15s CG product film for the iphone 18 pro max in its new burgundy finish: dramatic studio lighting, photoreal materials and impossible camera moves. not affiliated with apple.
for this project, the goal was to build a complete product commercial, from storyboard to final cut, using generative ai workflows in 3 hours.
the challenge was to keep a real product perfectly faithful across 10 shots, exact proportions, exact color, exact details, while pushing extreme macro, fast orbits and an exploded view, with no text on screen.
the project
• led full creative direction, from a light-grey infinity studio to a deep burgundy-black world with rose highlights.
• generated a product reference sheet in higgsfield, from a prompt and official apple photos, to lock the finish and every detail across the four key views.
• built a storyboard pipeline, a 15-panel sheet with shot types and camera notes, redone without any text so the video model would not copy captions.
• generated and directed the animation in higgsfield, condensing the storyboard into 10 shots and iterating until proportions, color and the exploded view stayed true.
key learning
a strong storyboard is only half the job: the other half is writing the constraints. exact dimensions, color rules and a clear no-text instruction turn a generic ai render into a faithful product film.
#higgsfield #claude
