groupe seloger

seloger is france’s leading real estate platform.

to support their growth across both acquisition and brand awareness, we developed a scalable social-first video system for organic and paid channels (meta & instagram).

the challenge was to modernize their social media presence, simplify complex property data, and engage target audiences through dynamic, high-performing video formats.

the project

• supervised creative direction and production for a suite of social-first video campaigns, blending brand storytelling with performance marketing.

• implemented a test & learn methodology, leveraging ab testing on narrative hooks (e.g., situation $\rightarrow$ solution vs. search experience) and analyzing drop-off metrics to refine formats in real time.

• applied the abcd framework (attention, branding, connection, direction) with fast-paced editing, custom sound design, and clean product demos inspired by tech and tiktok trends.

• built an agile content factory to transform raw real estate data into engaging, snackable series (like comparing square meter prices over 20 years through local culture icons).

key learning

building a scalable, performance-driven video creation model by bridging creative strategy with continuous data optimization, establishing a fresh visual voice that drives both user engagement and conversion.

the creative team

head of studio: anthony surgis

art directors/graphic designer: xavier lecuyer / nolwenn rouchet / arno vieules / chloé maës