schneider electric

schneider electric SE is a french multinational corporation that specializes in digital automation and energy management.

EcoCare is an electrical assets and system service plan that gives access to a membership program.

the project

• created a premium, innovative, and distinctive visual identity for the new international EcoCare Membership program,

• managed an external agency from strategic positioning definition to final visual identity delivery,

• closely collaborated with Brand, Marcom, Design & Ergonomics, and Marketing departments to ensure a unified vision and strong differentiation,

• designed mockups and co-developed user testing protocols.