schneider electric

schneider electric is a french multinational corporation that specializes in digital automation and energy management.

ecocare is an electrical assets and system service plan that gives access to a membership program.

the project

• created a premium, innovative, and distinctive visual identity for the new international ecocare membership program,

• managed an external agency from strategic positioning definition to final visual identity delivery,

• closely collaborated with brand, marcom, design & ergonomics, and marketing departments to ensure a unified vision and strong differentiation,

• designed mockups and co-developed user testing protocols.

key learning

leading a brand shift from industrial identity to a premium, innovation-led service positioning through cross-functional team alignment.