louis vuitton malletier

louis vuitton malletier, commonly referred to as louis vuitton or shortened to lv, is a french fashion house and luxury retail company founded in 1854 by louis vuitton.

the project

• implementation of the brand identity in a quality improvement context of the website:

– set up of a new art direction (on model images and packshots / seasonal and permanent collections),

– management of the man and woman photo shoots (art direction, casting, on set production) with e-merch, marketing, photo studio, stylists and art buyers teams,

– selection and cropping of the images produced,

– quality monitoring of the post production,

– improvement of the website interface (desktop & mobile).

• production optimization: establishment of guidelines and new processes (e-commerce, marketing, image studio, photo studio).